In today's era of digital transformation, conventional practices are being replaced by innovative approaches. While social media has undeniably presented fresh avenues for artists, its benefits are often limited to a select few, leaving many to rely on traditional methods that may hinder their access to untapped opportunities.

 

                     At Zeste, our core mission is to establish a sustainable year-round income stream for all artists under our supervision. This objective is pursued through the implementation of innovative marketing strategies encompassing online marketplaces, offline promotions, branding initiatives, and diverse revenue streams. Anchored in the guiding principle of "Jo dikhta hai, woh bikta hai" (translating to "what is seen sells"), and informed by contemporary market trends, our aim is to steadily ensure financial stability for a minimum of 12,000 artists across the country within the next three years.

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